Episode 2: Adriana Heredia Sánchez: Unlocking Your Inner Entrepreneur in Cuba
In episode 2, I talk with Cuban economist, professor, and entrepreneur Adriana Heredia Sánchez.
Adriana is the co-founder and CEO of Beyond Roots, a Havana-based business focused on promoting Afro-Cuban culture from different perspectives to tourists.
As you’ll hear in our conversation, the rich Afro-Cuban culture, rooted in the legacy of resistance and resilience to slavery, imperialism, and colonialism of Black communities in the Americas, remains a central and celebrated core of modern Cuban identity.
Beyond Roots was born out of Adriana’s desire to give tourists an authentic, educational experience of a legacy of Cuba that was previously overlooked.
Adriana’s warm energy is simply infectious, and you won’t be able to tear yourself away from our chat, where we talk about what it’s like to start your own business in Havana, discovering your inner entrepreneur, and the small, everyday ways to support other women locally and around the world.
